Six one-minute lyric music videos were created to highlight the singers at Universal Music Group for the Grammy Award 2017. The videos were used to introduce each artist before they perform at the showcase.
The task was to design and animate a cohesive “theme” and creative treatment that strings throughout each.
Featured signers included:
Graphic Designer: Shreya Chopra
Lead Animator: Kimberly Ho
Animator: Klara Kovac